My letter to Phillips, I encourage you to write one as well!
Dear Brewmaster,
I recently had the pleasure of trying the Hop Circle IPA and enjoyed it immensely, thank you for another fantastic beer. Now we come to the sad part of this communiqué, I have read that you are no longer going to produce the regular IPA as the Hop Circle IPA will be its replacement. The Phillips IPA, yes the one with the cute elephants on the label, is one of my favourite beers and as good as the Hop Circle IPA is it has big shoes to fill. I don't think the Hop Circle IPA measures up to the legendary IPA.
Please don't discontinue this tasty beer.
Long time enjoyer of your fine beers first time writer,
Hez
